UNBROKEN^®. SELF, MADE.

A brand for fighters.

After a bout of seemingly endless knock-out moments in his personal life, relationships, and both physical and mental health, our founder, Nathan Hart, conceived Unbroken as a personal project aimed at recovery through commitment. Whether it be creativity, fight sports, exercise, mindful experience, or the cultivation of relationships, Unbroken was formed with the intention of encouraging simple daily dedication — sometimes to the goal, but always to the process.

Like the customers and clients that inspire our products, we always keep one foot in front of the other. Sometimes we sprint. Sometimes we may saunter. But Unbroken stands for just keeping it pushing, and celebrating the fact we’ve never stopped.

A stylish blend of streetwear and performance activewear.

Our goal is to consistently provide our customers with streetwear and performance activewear that exhibits the highest levels of quality and exudes the latest in style. All our products are meticulously designed by our in-house design team, and we pride ourselves on pushing creative boundaries to raise the bar on style and performance.

We carefully craft, rigorously test, and painstakingly critique our styles until we believe they are the standard that our customers deserve. Whether it be a technical design feature, material innovation, print effect or service, we are committed to going that extra step, every time.

At Unbroken, our mission is to create exceptional products and inspire exceptional people. We encourage our clientele to see success in small steps, and to foster positive habits that promote physical and mental wellbeing. 

"We want to inspire and encourage people toward a new way of defining themselves; to perceive greatness in their passion and persistence, rather than defining themselves by their hardships. Whether you have been through a traumatic experience or not, there is invigoration in self-progression. Regardless of the goal, it’s the pursuit that defines accomplishment and self-definition. Keep moving. Keep grinding. And never stop chasing you.” - Nathan Hart

"To be a part of Unbroken is to be a part of a family that celebrates the process. We’ve all failed more than we’ve succeeded, but the measure of a person isn’t how many wins you have; it’s how well you bounce back when you’ve taken a hit. As humans, we spend the majority of our lives trying not to be different to the crowd. In doing so we risk losing sight of what makes us unique, and what makes us happy. At Unbroken, we like to think differently, do differently and encourage our customers to be exactly who they are." - Daini Tuiqere

Turn up. Every day. Unbroken.

Unbroken stands for persistence and dedication in the face of hardship, be it physical or mental; self-imposed or imposed from without. The fist that makes up our brand insignia encapsulates our core values:

Strength, Passion, Determination, Inspiration and Positivity.

These values guide on a daily basis Unbroken’s unwavering commitment to the highest levels of design, quality and service.

We love hearing stories, thoughts and feedback, as well as working with gyms and businesses in the creation of their own branded apparel.

Contact us via our contact page and we’ll get in touch within 1-2 business days.